About $350,000 worth of products and services are being packed and shipped to top acting and directing Oscar nominees this year.
For 24 years, Lash Fary of marketing firm Distinctive Assets has curated swag for nominees, aiming to ensure everyone feels like a winner.
"This is something we do independently of the Academy with the intention of elevating small businesses, female-founded brands, and minority-owned companies, and also because losing sucks," Fary told Reuters.
#oscars #swag #gifts #giftbag #academyawards
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For 24 years, Lash Fary of marketing firm Distinctive Assets has curated swag for nominees, aiming to ensure everyone feels like a winner.
"This is something we do independently of the Academy with the intention of elevating small businesses, female-founded brands, and minority-owned companies, and also because losing sucks," Fary told Reuters.
#oscars #swag #gifts #giftbag #academyawards
???? Subscribe: https://reut.rs/4b8fRGn
Keep up with the latest news from around the world: https://www.reuters.com/
Follow Reuters on Facebook: https://www.facebook.com/Reuters
Follow Reuters on X: https://twitter.com/Reuters
Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en
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